CASE
Design a dental product search engine that help users to find which piece they might use depending on the process they are carrying out.
INDUSTRY
Health
CLIENT
GT-Medical
OVERVIEW:
The Project:
GT-Medical, one of the leading companies for the sale and design of Dental Implants and Prosthetic Pieces - in turn compatible with the main commercial implants and prostheses companies on the market - needed to design a product search engine.
The project began with a Research that lasted 2 months and from the observation of both profiles during their work processes, we understood that the complexity of the product and the type of work that each professional was to carry out affected the selection of the product.
This insight gave rise to the first approximation we made of the product we call: Product Matrix. From the first prototypes, we realized that we needed to find a solution to reduce both profiles (prosthetists and dentists) pain points while they were looking for the required product.
ABOUT ME IN THE PROJECT:
My Role:
ESTRATEGY:
- Service Design.
- Facilitate workshops.
- Defining Use cases.
RESEARCH:
- User Interviews.
- User Tests.
DESIGN:
- User Flows.
- Wireframing.
- Prototyping.
UX RESEARCH:
The Research Process:
We started the Research Plan, not only by focussing on the different user profiles but also on the members of the customer service team that given their direct contact with the end user and their knowledge of the product, were undoubtedly one of the greatest sources of inspiration for product design. We conducted different user interviews and observations of the customer service team and users process, to understand what their pain points were when requesting a product.
Everything we discovered in the Research was undoubtedly one of the greatest contributions to the subsequent design. This phase lasted approximately 2 months, both its planning and execution as well as the extraction of outputs for the product design.
PROTOTYPING:
The solution process:
Tras realizar la fase de Research, nos enfocamos en los primeros diseños de la herramienta, para ello realizamos varios talleres de Design Thinking en el que incluimos a usuarios con un alto conocimiento de nuestro producto (usuarios frecuentes) y personal de atención al cliente, jefes de producto y comerciales. Durante estas sesiones realizamos estos primeros prototipos y la definición de la arquitectura de la información con la que conseguimos que estos usuarios nos ayudaran a definir cómo debería de ser la herramienta adecuada.
Os dejo con alguna muestra de este sistema de búsqueda.
